There’s a real science when it comes to colors and marketing. This post highlights eight ways to use color to connect with your audience.

Earlier this week, I visited two schools which both used signage to tell their story. You’ll notice one donor wall, tastefully done in the entryway of a school and another connecting literature with the overall educational approach of the school.

If you’re unsure about the messages that your school sends via its signage, ask an incoming family for their feedback. They have “new eyes” and can offer some valuable feedback.